Kraft Salad Frosting

Kraft Salad Frosting

Everybody is eating healthier these days. Except kids. They still won’t eat salad, still won’t eat vegetables. So, to get kids to eat more greens Kraft first helped parents feed their kids lies. 

So we created Salad Frosting. Was it frosting? No. That was a lie. It was really ranch dressing. And deception. But sometimes you have to lie to your kids. In fact, 84% of parents lie to their kids. Kraft Salad frosting just helped them lie better. Parents could buy salad frosting online. The price: A lie. This created a pool of lies all parents could access and add to their repertoire. So not only could parents get their kids to eat better it made parenting easier in all sorts of situations.