coors light: march madness
During March, college basketball fans are consumed by the heart-pumping multi-week tournament that brings a rollercoaster of emotions, as their favorite team either advances to the next round or inevitably busts their bracket. And there’s, like, a one in 120.2 billion chance you fill out a perfect bracket during March Madness.
The people need something to chill them out when their bracket ultimately busts. So Coors Light stepped in to help people keep their cool during March Madness with Countdown to Chill — a 21-day advent-inspired calendar with small gifts for each day of the tournament, to prevent your bracket from breaking you.
