For Peak Automotive, we brought a little reality to the market with the help of Danica Patrick. This is motor oil for your daily driver, the car that gets you rom A to B. But just because you may drive a “6”, it should feel like a “10”
For another project, we relaunched their antifreeze around the simple idea that you can put the same stuff into your Geo Prizm that goes into the world’s largest and most expensive trucks. If it’s good enough for them, it’s good enough for you.