AirTran WiFi Launch
AirTran wanted to launch a new amenity in big fashion. So we asked people what they'd want on every flight and chronicled the whole thing online. Knowing…..hoping it would be WiFi. Everyflight.com grabbed text message and in-site suggestions in real-time, let people vote for each other, and made the results fun to look at. Around 300,000 people made suggestions in a month's time. 30 days later, Wi-Fi on every flight rose to the top. We then made a series of spots to get the word out.